As the digital world continues to grow and change rapidly, every marketer faces different challenges when establishing a market for their company. Even though brands strive to achieve similar goals via similar channels, the challenges faced vary.
It might be difficult for one brand to drive enough traffic from social media to their website, and another brand might find it hard to measure the ROI of the channel that brings the most traffic. There is no better way than digital marketing to reach a vast audience while reducing setup and ongoing maintenance costs than traditional media.
In other words, every marketing strategy out there has room to improve – the trick is to identify where you’re facing a challenge and what you hope to accomplish.
It’s easy to talk about fans, shares, and engagement, but ultimately businesses aim for traffic and conversions through social media. Refer them to your site if you already have a large following to get more followers. Business owners often forget to link back to their website! Keep your followers informed about your newest products and deals, and don’t be afraid to ask for a sale.
An average bounce rate for websites is 40-60%, meaning that more than half of your visitors will probably leave immediately after entering. You can improve this figure faster than you could try to get a lot more traffic, so if you can find any areas for improvement, then do it.
Having a high bounce rate cannot be solved by a single factor; the problem could be your site speed, design, or traffic sources. The bounce rate would increase on your site if, for example, you do a lot of PPC and your ads do not represent what’s on your site.
To improve it, you need to measure your site speed, check your entrance pages and traffic sources, determine which pages and traffic types have the highest bounce rates, and take action accordingly.
As per data, there has been a rise in spending on digital marketing campaigns from 12 percent to 34 percent in the last five years. It would be a mistake to ignore digital marketing entirely since it offers higher conversion rates and lower lead costs than any other kind of marketing.
A wide range of disciplines is included under the umbrella term ‘digital marketing,’ including PPC, SEO, social media, and email marketing. The right type of digital marketing for you will reduce the time required and increase your chances of success. If your company does not have the time or expertise to maintain digital marketing campaigns, you should consider outsourcing. In other words, your team is free to focus on everything else while you retain a strong online presence.
Most companies don’t have ROI figures for their social media efforts. Despite using free tools such as Google Analytics, it is relatively easy to track social traffic and conversions.
Maintaining your digital marketing KPIs will help you stay on track and even justify increasing budgets or initiating new experiments.
Digital marketing tools can provide ROI reports so that you can measure the effectiveness of your marketing efforts. Using several tools, you can also track your traffic, conversions, top landing pages, and other metrics for free. It is important to decide on your KPIs even during the development of your strategy to track them regularly.
In Google, 41% of all clicks for a term are directed at the top 3 paid ads – that is why you always need to make your bids competitive. In general, most small businesses do not have an unlimited budget for PPC to maintain good positions all the time.
Therefore, budgeting wisely is essential. In most cases, your business has a PPC budget set for the upcoming quarter or year. Instead of stretching that out over 365 days, advertise in short bursts so that the same figure only lasts for 30 days throughout the entire year. You will get far more clicks and conversions this way. As an alternative to sticking with Google Adwords, it’s always worth exploring alternative advertising platforms and networks. For example, Twitter advertising offers a cheaper cost per click while allowing you to target specific groups based on their following behaviour.
A recent Facebook algorithm change has resulted in the average post reaching 16% of its followers. There is no doubt that Facebook wants to make money from advertising, so we should stop treating it as a free profile and instead begin treating it as a premium business service.
As a social media platform, Facebook offers to boost your posts or create ads for your page. If you would like to grow your engagement on the platform, it would be a good idea to consider using these options. Although many business owners baulk at paying for exposure on a formerly free social network, it is still a highly useful tool, so paying is worth the investment.
You do not have to pay for every post, but if there is an event that needs filling or a special offer that needs spreading, give it a push. Additionally, you can expand your reach by encouraging users to interact with your content. The more they like, share, or comment, the more they’ll see from your page. Providing a clear explanation of that on your posts can help engage users and inform them of how Facebook functions.
On average, business emails have a CTR of 3.5%. This varies depending on segmentation and list quality.
You must obtain consent from people before you start sending them emails and comply with the CAN-SPAM law. As soon as you have everything prepared, you can focus on improving your approach to reach as many people as possible.
The low CTR with a high open-rate suggests that your message isn’t relevant or that you have too many compelling CTAs. Don’t overwhelm people by including too many calls to action, and then think of who would find this information most valuable. Segmentation is the key to successful email marketing; only send messages to people who will find their message valuable.
The bounce rate on mobile devices is almost 10% higher than on desktops. This can be caused by several factors, including ‘on the go’ behaviour, interruptions, poor 3/4G/Wifi signal, and slow loading times. Although this is the norm, you need to consider your mobile users and ensure that your site offers the best experience possible for people who use tablets or phones.
The word ‘optimised’ may mean your provider has used a responsive template, but the coding is messy, and the images are too big. To decrease your mobile bounce rate, you need to check the load speed of your mobile version and see how user-friendly it is. You can discover what people want when they visit your website on mobile by looking at user journeys and popular entry pages. This can help you make sure that you make it as easy as possible for them to access this important information.
It could also mean you have completely different menus on your website’s mobile and desktop versions. You may consider building an app if your site doesn’t offer the best experience for people trying to purchase online.
Websites should load in less than two seconds to meet consumer expectations. If you fail to meet that expectation, they will go back to the search results and look for a competitor who does a better job. The way to solve your slow site depends on its cause. It could be your hosting package isn’t big enough or how the site is built.
To find out how your site is performing and what issues exist, run it through a tool like Google’s Page Speed Checker. To make your pages load quicker, you may need to compress your images, minify CSS, or prioritise visible content.
Nowadays, search engines and social media are commonly used to spread content abroad, even when your company only offers services locally. The fact that 50% of consumers visit a physical location in a day after doing a local search makes it vital that you stay on top of local search results.
There’s no way to stop people from other places from visiting your site – even if they aren’t your customers, their links will help you climb up the rankings, and their shares may reach those closer to home. The benefit of improving your local search is that a larger proportion of traffic will come from your service area, which means people are more likely to find your business when they are searching specifically for you.
A blog generates 67% more leads than one without one. But your visitors won’t be able to convert if your blog bounce rate compares to the rest of your site. The good news is that there are some easy ways to retain the traffic on your site and push customers towards enquires or purchases.
In reality, bounce rates can be misleading – people can leave your page in frustration because they didn’t find what they were looking for, or they can leave in satisfaction since they found exactly what they were looking for.
Unfortunately, the results are largely similar – the only difference is that they are more likely to engage with your brand and purchase in the future. Regardless of the method you choose, there are ways to keep people reading your blog posts.
One of the easiest ways to improve your internal linking is to add subject links and contextual links so that people can navigate your site easily if they need more information. A contextual link is within the body of the text, where you can link to the relevant page on our website.
Consider adding these in if you refer back to something you shared previously or if you mention a product – this creates a path to information and subtly pushes people to make a purchase. Since your blog posts are likely categorised and tagged, providing readers with other similar articles at the bottom of your post helps them explore your content further without you having to make drastic changes to your blog structure.
With a digital marketing agency, you can significantly improve the ROI of your marketing campaigns and get the professional solution to common digital marketing day-to-day problems without spending a lot of time and money assembling an in-house team. The benefits of working with a full-service digital marketing agency include creating an integrated strategy that works seamlessly.
You can rely on the expertise of a digital marketing agency to understand your business and your goals. As a result, multiple methods will be employed to reach your goals. It is important to pay attention to how a digital marketing agency emphasises and measures ROI.
Expand My Business can help you navigate your desire of finding reliable outsourcing services with a complete range of marketplace solutions. Our team of expert consultants will understand the scope of work and help you finalise the partner agency/vendor most suited to your business and project needs. Book a call with us to get your digital needs assorted.
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