Shopify Review: Is It Worth It In 2021?

One of the biggest and the most popular e-commerce platforms, Shopify, currently hosts and runs over a million stores and offers e-commerce solutions to them. There are several experts and content creators that claim that if you want to make money and have a successful enterprise, Shopify is a great option. And I would say it’s true. But with rapid progression and changes in the e-commerce sector, is Shopify really worth it in 2021?

Shopify definitely is worth your investment in terms of time, money and energy. But just like two sides of a coin, there are some disadvantages and minus points too! Therefore, if you are planning to use Shopify for your e-commerce solutions, go ahead with a proper plan of action and research. Reports by Statista have revealed that the e-commerce market share of Shopify is about 11%, securing third rank after WooCommerce and Squarespace.

Oh and another thing – once you do join Shopify, do not expect to start making money instantly. Making money on Shopify is not easy and you really need to be focused and determined as you work on the platform. So be prepared to hustle as the e-commerce industry grows more and more competitive each day. Read the Shopify 2021 Review below to understand how it can be beneficial for you!

About Shopify

Shopify is an online e-commerce solutions platform founded by Tobias Lutke in 2006 and it helps you set up your online store and sell your products and/or services through it. Shopify also allows merchants to carry out sales in person through Shopify POS. On Shopify, you can start businesses of all nature, categories and sizes.

Shopify provides different tools to help you get started with your venture and to continue doing business through the platform. There are different Shopify plans that you can take up and start building your store. You can test out Shopify tools and other features with a 14-days free trial. In a press release by Shopify, it was revealed that Shopify’s contribution to the Global Economic Activity as of March 2021 has been $319 billion.

How does Shopify Work?

The first step to using Shopify is creating and setting up your store. You can use themes to design it according to your preference and once you are done, you need to include the products on the platform. Make sure that your store is designed for both desktop and mobile devices and test the processes on the platform before launching it for public view.

Next comes the promotion part. The more you promote your store, products and services, the better will be your sales. Some of the best ways in which you can contribute to the growth of your Shopify store is by using social media, creating advertisements, and implementing SEO.

On every purchase made from your business, Shopify collects the payments from the buyers and then pays it to you. Shopify also gives regular reports that can be utilised for improvisation and necessary alterations of your online store and better user experience and customer services.

Shopify Plans

Shopify offers 5 plans after a 14-days trial period and these are:-

  • Shopify Lite – Available at $9 (USD) per month and is best suited for those looking to generate and boost sales from an already existing online store.
  • Basic Shopify – Available at $29 (USD) per month and it is best for the majority of users.
  • Shopify – Available at $79 (USD) per month and is best for generating sales and analytical reports of your enterprise’s performance.
  • Advanced Shopify – Available at $299 (USD) per month and is best for large e-commerce enterprises.
  • Shopify Plus – Available at $2000 (USD) per month and is best suited for major businesses in the e-commerce industry.

Did you know that retail is among the top three industries selling on Shopify Plus? Enlyft revealed in its reports that three biggest industries on Shopify Plus include Retail (17%), Apparel and Fashion (11%), and Computer Software (6%).

Shopify Pros

We finally come to the answer to a much awaited question – Is Shopify worth it in 2021?

The answer is – Yes! Shopify is, like we mentioned before, one of the most popular e-commerce platforms and can help your business flourish. If you are thinking of taking up Shopify membership to start your online store, here’s why you should go ahead with it:-

  • Shopify offers multiple themes and attractive templates and they are all mobile-responsive.
  • Shopify is easy to use and you need not go through complicated procedures to create and launch your online store.
  • All Shopify plans, including the Shopify Lite come with the Abandoned Cart saving functionality.
  • The dropshipping services offered by Shopify are really good and it is probably the best option for you if you are looking or dropshipping.
  • All Shopify plans allow you to create your store and save content in multiple languages.
  • The options related to point-of-sales are easy to understand and implement.
  • The tax rates are calculated and applied automatically for businesses from the UK, EU, US, and Canada.
  • If you decide to use the Shopify Payments feature to process and collect all the transactions and payments, you need not pay any additional fees, and you can also add multiple payment gateways.
  • The email marketing tool of Shopify allows you to create a list of 2500 subscribers without any additional costs.
  • Shopify offers both i-OS and Android apps to allow users from all types of devices to manage their stores on their smartphones.
  • With the help of an app, you can implement multi-currency selling.
  • You need not feed in any payment details for the 14-days free trial at Shopify.

Shopify & You revealed that the mobile devices have the maximum contribution to the traffic registered on Shopify, making up to 79% of it. Furthermore, out of all the orders received on Shopify, 69% of them are from mobile devices.

Shopify Cons

While there are several advantages to using Shopify, there are certain disadvantages as well. Before you start using Shopify, consider these and plan your online store development and processes accordingly. Here are some cons that may create some problems in your Shopify journey:-

  • The process of adding custom fields to your store is rather complex and may require you to buy an additional app to do the same. One such field is the text boxes.
  • The professional reporting feature is available only in the expensive plans.
  • Shopify Payments restricts the selling process to some countries only.
  • Although Shopify allows you to create as much as 100 variants of your products, the product options are limited to just three.
  • You can only avail the multi-currency option of Shopify if you are a user of Shopify Payments system.
  • If you apply to the third party payment gateways, you necessarily have to pay a certain transaction fee.
  • You need to use a cookie banner app from a third party when you are making your website compliant with the GDPR system.
  • The email marketing options are limited and are very basic.
  • The ‘Shopify Shipping’ feature can be really expensive if you are using it for countries where it is not available to fulfil orders to your shipments and orders.

Bottom Line

We hope that the article was helpful in understanding Shopify and how it can or cannot benefit your business endeavour. Being one of the biggest e-commerce solutions platforms, Shopify strives to provide the best services possible.

Did you know that email marketing at Shopify is responsible for generating the most referral conversions? Shopify has revealed that emails are responsible for about 4.29% of conversions on the Shopify stores.

While there are several pros to it, there are some cons to it. And while it is still worth it in 2021, it also depends on several factors of your business! So choose wisely to take your business towards success!

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