Content quantity is about how much content you put out there, and quality is about how good the content is. There are a few factors that contribute to good quality content, for example, years of experience, word count and grammar. I think you can have the best of both worlds, create a balance. You can produce good quality content frequently. I am sure you are asking yourself how this can be done?
John Mu, Google Spokesperson, said in his Twitter thread that a more quantity of content does not definitely mean more traffic.
Well, it is easy. I will use social media as an example. People are always looking for new things on the market, and brands are always trying to catch up.
? First, check what is currently trending and know your target audience or market. Have a deadline or target a week. If the content is good enough, it will reach many people. I mean, who doesn’t check out a picture that is eye-catchy on Instagram. You can’t scroll past that. If people like what they see, they even save it for future use, and if you produce good quality content, you get good recommendations.
? Consistency is important because even if you produce good quality content, but you aren’t consistent, people forget about you, you may lose the audience.
Quality and quantity hence go hand in hand because even if you are consistently producing content, only to find out that it’s not good quality, it will not be received well by the audience. If you post one and the same thing over and over again, your numbers will not increase. In fact, they might even decrease, or the growth will be very slow.
If the creators you get for your brand do not align with the image of your brand, the brand can be negatively presented, which can cause a huge loss on the brand itself and negatively affect the numbers. For example, you cannot ask someone that does not drink to review your new cider on the market. People will have no idea how to review it or can be dishonest about it. The content you put out there has to be realistic. People should not feel ambushed when they receive your product.
Another factor that people do not really pay attention to is the manner of approach. If you produce high volume content with the same approach, it will be seen as boring and not grab attention because the audience will be used to your style. Like I said above, be flexible, be open to change and approach tasks differently.
? Stay in line with current trends. If you are well informed on old and new trends, you can even combine the two and produce good quality content in high volume and expand your target audience. Do research in your line of work so that you can also be well informed.
The issue of language used is very sensitive because the language used carries so much weight; why?
How to stay on trend with language without offending people?
You want your audience to understand the message you are trying to convey, so use language that people understand, and you also want them to engage with your content. English is always the go-to language to use.
FINER stands for Feasible, Interesting, Novel, Ethical and Relevant. This criterion is mostly used in research studies, but I think it can also be used to evaluate the content we put out there. Does your content fit the FINER criteria? If it doesn’t fit, then it’s good to go? Look at FINER criteria below:
Absolutely NO, people have different opinions on the issue. Some believe in posting constantly to find the traction of the audience and search engine rankings. They may miss paying attention to the quality of the content they put out. Some, on the other hand, may believe in posting good quality content, not in high volume. The fact is if your audience feels neglected, they will move to other brands or people that are grabbing their attention.
In conclusion, I think it’s important to listen to what your clients want and be open to evolving as well. Don’t have a stagnated approach. One must strive to strike a balance between the aspects of content quality and content quantity when publishing and producing content for a website. There is no sure-shot way of defining what will and will not work with SEO. The basic idea of optimising your web content for search engines is to write for your readers. As long as you are doing that, you do not need to worry about the content quality vs quantity debate. Focus on providing value to your readers to find the pulse of your audience and improve your chances of getting higher rankings on Google.