Do you want to learn how to create and optimise Facebook Marketplace ads? They’re especially appealing to businesses looking to sell their wares and services to a larger public. The Facebook Marketplace debuted in 2016 as a channel for anyone to purchase new and pre-owned items, mainly for people in their immediate vicinity.
The Facebook Marketplace, accessible in 90 countries, is used by nearly one billion people each month. The marketplace is a Facebook destination where people can explore, buy, and sell stuff. People can look through listings, search for products offered in their area, or find products that can be shipped to them.
The fact that somebody is surfing the Facebook Marketplace indicates that they are in a purchasing mood, which businesses can capitalise on through Marketplace ads. They are more likely to click on an ad for an advertised product when it appears alongside other items they are considering purchasing.
When people swipe through their newsfeed, they are primarily looking for content from their near and dear ones, but this is not the case on Marketplace!
While individuals can use Marketplace to list items for sale, businesses can use it to:
● Display your retail stockpile, residential rentals, automobiles, and ticket purchases.
● Promote your retail outlet or items to reach a wider audience, even if your company does not directly post on the Marketplace.
● Present new or reconditioned items from your Facebook page, shop for free on the Marketplace and allow customers to buy without escaping Facebook (limited to eligible sellers). Make sure you’ve got a checkout in your shop if you want to take advantage of this. Find out how to add the Marketplace as a sales channel to your shop.
● Set up a shop on the Marketplace with your webpage and sell as a business. There are a few things to note when using this feature. All Marketplace listings must adhere to Commerce Policies (which specify what you can sell on Facebook) and Community Standards (such as images and descriptions).
Facebook Marketplace ads appear in the Marketplace feed (mobile only) between regular product listings; people will see them as they search for items to buy. Facebook Marketplace ads have a “sponsored” tag from regular marketplace listings.
No ads can currently be created specifically for the Marketplace. For creating an ad in Ads Manager through Facebook Business Manager following things must be kept in mind:
● Create an ad set and cost estimate.
● Then (this is important), select the Automatic Placements option to have your ads appear in places like the News Feed, Instagram, Messenger, Audience Network, and Marketplace.
● Automatic Placements also enable Facebook’s delivery system to make the best use of your advertising budget.
Your Marketplace ad will be displayed alongside other related products and services on the Marketplace. Customers interested in your company can learn more by visiting your website, downloading your app, or viewing the details in the Marketplace.
Facebook Marketplace is a site where individuals can discover and buy items. But listing an item for sale is not the same as generating a paid ad that appears when people shop on Marketplace. When you establish a marketplace ad, you can allow your organisation to reach more people where they shop.
● You’ll design and develop your ad using the Ads Manager tool. Your campaign budget will be determined by you.
● Selecting an ad placement is the next step. Your ad will show up on Marketplace and all other suitable placements across Facebook, Instagram, Messenger, and Audience Network if you choose Automatic Placements as your ad type.
● Your ad will be seen by people who use the Facebook Marketplace app on their mobile devices to shop. The Marketplace displays your ad alongside other relevant products and services. To learn more about your business, customers can click on your website (or app) or check out details in the Marketplace.
The Promoted label will appear in marketplace ads. Ads appear in this form on the Marketplace:
What’s the distinction between market ads and listings that have had their visibility elevated?
Marketplace ads, unlike boosted listings, do not promote a single product you are selling on Marketplace. Otherwise, you’re displaying ads in the Facebook News Feed, Instagram, and Audience Network — but only in one place.
The Facebook Marketplace allows people to sell items in their neighbourhoods. Boosting a marketplace listing involves individuals who see and interact with your listing, which may help you sell your item more quickly.
When you boost a Marketplace listing, it appears as a Facebook ad. You can see your ad results as well as insights for boosted listings. The following are some of the advantages:
● Boost your reach by displaying your product to people outside of the marketplace feed. Examples of ad placements include Facebook Feed, Facebook Search, Marketplace Search, and Marketplace product detail pages.
● Optimise for outcomes: Drive traffic to your listings so that potential buyers can contact you either through Facebook Messenger or Optimise your amplified listing for shipped products to boost sales.
● Determine your target audience: Engage with customers in your immediate area (within 40 miles) for local listings, and select your crowd for shipped items.
● Simple to set up: Use the photos, title, price, and description from your listing automatically; no other ad creative is required.
Please keep in mind that boosted listings must adhere to the ad policies of the platform. The requirements for running ads related to politics or important issues vary by country. If your country has a regulatory procedure for running these ads, boosted listings will not be qualified to register.
Here are some ways to optimise your advertisements for the Facebook Marketplace, which is a distinctive characteristic of the forum:
Target a local audience: To a large extent, Facebook Marketplace items are purchased and sold within the local area. Consider limiting the people who see your Marketplace ads to people who live near you when you choose your target audience.
Experiment with video ads: The Marketplace Stream, unlike the Facebook Newsfeed, only displays static images as users scroll through it. If you want to stand out, consider putting a video ad in the middle of all the static images.
Optimise your design to match buyer intent: Your ad will appear in the Marketplace and other parts of Facebook’s ecosystem – thanks to the vast network of the audience on Facebook! At least once, your ad creative can be targeted to a specific audience. Encourage clicks from a ready-to-spend audience with compelling images, messages, and a call-to-action.
Track and measure performance: To provide all of your clients with an acting landing page so that they are more likely to convert, just like any social media ad.
Conduct some research: Your product’s success depends on whether or not your potential customers’ profiles are relevant and important.
Upload accurate photos of your products: Your products will be sold out more quickly if you use high-quality images. Each listing on the Facebook Marketplace can have up to ten photos. It’s critical to include photos of the actual item you sell when selling used goods online. Many sellers merely use stock images from the manufacturer’s website to promote their products.
Use the right keywords: The higher your listing appears in the search results, the more likely a prospective buyer will find it. You should include as much data about the model, colouring, storage capabilities, and other characteristics in your product description.
Select the right category: Your customers will be annoyed if you put your product in the wrong category on the store’s website. You are wasting your potential customers’ time. Not just this, you are also wasting your own time by ignoring their needs. If you list your item in the wrong section, your listing will be hidden from the right target group.
Include dimensions: An inch can make all the difference for some products, such as furniture. Weight, price, and size are all factors to consider when creating a product description.
Add shipping information: Even if you’re only selling to people in your area, it’s good to add little extra information about shipping. This gives your consumers confidence and instils trust in them.
Secure payment service or credit card: Because there isn’t a built-in payment service on the Facebook Marketplace, you’ll have to coordinate payment options with the seller. Rather than relying on cash or gift cards, use a trusted service like PayPal, which can look into potential fraud on your behalf.
If your item hasn’t sold after a week, it’s time to rethink your sale prices and provide a brief explanation. The asking price may have been set excessively high. If this is the case, you should reduce it.
Promote your listing in other places: It’s good to develop your listings’ own distinctive identity. The likelihood of customers purchasing from you increases when they have confidence in the authenticity of both you and your product lines. On social media, such as Instagram, it’s also a great idea to spread the message about your home for sale.
What prevents you from expanding to another eCommerce sales channel, such as Facebook Marketplace, if you are presently only selling on one? If you are concerned that it would be more effort, one of the easiest and most common networks is Facebook Marketplace. While the Facebook Marketplace is a simple and safer way to sell items online. It’s critical to remember that there are several dangers to be aware of. So, if you insist on completing the transaction in person (rather than shipping the product to the buyer), you must avoid potentially hazardous situations.
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