A major problem that you, as a budding entrepreneur and/or business owner, might face is insufficient traffic on your websites. While the problem may not be new and has been addressed far too many times, miscommunication or disinformation can be a big reason why you are not able to get the right amount of digital traffic on your site in time.
Situations may get even more difficult for you as the digital space can prove to be really overwhelming with innumerable elements to cater to while running your online business. According to Lauro Media reports, 88% of consumers stop referring to a website in case of a bad experience. So how do you drive digital traffic to your site?
In this article, we have elaborated upon some effective and reliable ways and strategies that you can adapt to drive digital traffic on your platform and these strategies, when implemented correctly, can help you generate genuine traffic in no time.
Before we get to the ways to drive digital traffic, let us address an important element in the process of marketing – the source of traffic. When it comes to driving traffic on your site, you can either do it through paid sources or for free through sources SEO, etc.
However, irrespective of whichever category of sources you choose, understanding the source of the traffic on your website is really important. When you know where your audience and visitors are from, you can improve your marketing efforts and strategies accordingly. If you are well aware of the source, we recommend you focus your marketing effort on those sources.
In case of paid traffic, you must know about the conversion rates and tracking the visitors via click-through rates to understand how much the sales cost you. One of the best ways to track the sources is to use tools for the same purpose. One of the best tools for this purpose is Google Analytics.
Let us now look at some of the most effective ways, which, if implemented correctly, can help you drive digital traffic to your online platform in no time:-
Implementing a good SEO service to your platform is one of the most effective ways of driving traffic to your site and it can really help boost your online performance for you. Learn more about SEO and do your own research before deciding on investing in any SEO services.
According to 36% of SEO experts, the title of the post is the most essential element of SEO. Make sure they compliment and are good for your business and implement a good and reliable SEO right away!
Another great way to drive digital traffic to your website is by creating videos for your audience. You can create a YouTube channel of your business where you can post tutorials about how to use your products or any other informative videos for your audience. Video marketing can do wonders for you because YouTube ranks second in the list of search engines across the world!
Make sure you link your website’s content to your YouTube channel. According to reports by Wyzowl, 93% of marketers that started using video marketing admitted that they got new customers after posting videos on social networking platforms.
Another tried and tested method of driving digital traffic immediately is by using Quora. Answer questions of your niche and you can link the right anchor content to your own site’s blog content. According to user database released by Quora, the monthly active user base crossed 350 million in 2020.
Whatever content you post as answers should be relevant to the question you are answering and should be informative. Posting spam content just for the sake of answering can land you into trouble according to Quora policies and may not give you the desired results.
Email marketing is another great way of driving digital traffic on your site. Create a list of prospective leads to include in your sales funnel and to which you can email your content for marketing. Share your latest offers, newsletters, information related to new product launches, and more.
HubSpot at the end of 2020, revealed that about 80% of marketers reported an increase in their website traffic and engagement after beginning email marketing. Again, remember not to spam your customers and audience with your emails because that may lead them to unsubscribe to your email services and you may lose out on potential customers and audience to your website.
Publishing content on LinkedIn can help you gain impetus and increase your digital traffic because LinkedIn is one of the best social media platforms for carrying out business and marketing activities. According to reports by Statista, LinkedIn is the second most popular social networking platform after Facebook for B2B marketers.
Posting quality content that is value-adding can help you leverage the platform to create a genuine and good audience for your platform and increase its value. Create unique content that can contribute to your followers and connections’ learning and anchor the content of your own blog in it and add links of your website to LinkedIn’s content.
Good quality Infographics act like clickbait for your site. Creating good Infographics that your audience is capable of understanding and relating with can help you build a good market for your website. According to reports by Single Grain, articles that include Infographics as part of their visual content tend to receive 72% more views than articles without Infographics.
The more people that link to your Infographics, the more will be the traffic on your site. Make sure that the design is attractive, creative and catchy. Don’t make the designs too complicated and keep it simple yet unique.
Conduct free webinars for your audience on social media platforms or other meeting apps to build a huge audience and drive traffic to your site. Deliver valuable, informative and helpful content for your viewers and promote your platform through these webinars.
Furthermore, create free courses that your audience can take up to learn new skills and share these courses on platforms like Udemy, Coursera and others. Add more courses on your own site and link it to the other courses that you have created to drive the students of those courses to your own site. Provide them links to resources that are uploaded on your site.
This is one of the most obviously effective solutions to increase the traffic to your site immediately. Social media marketing opens innumerable doors for you and you can include other forms of marketing, like content marketing, influencer marketing and much more through social media platforms.
Through social media marketing, you can increase the traffic by creating brand awareness, building community groups, connecting with your audience, offering customer services, collaborating with influencers and building partnerships, and more. According to reports by HubSpot, Instagram is the second-highest ROI generating social media platform among the marketers.
We hope this article was helpful in understanding some ways in which you can drive traffic to your site immediately. There are other ways of driving traffic for your website as well, including paid resources such as CPA, purchasing advertisements, and more. Want us to help you figure out something else for you? Let us know in the comment sections below!
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