With over a billion users actively using Instagram on a daily basis, the platform is among the best social media networks for ecommerce and business purposes! Be it a well-established, popular business, or a small business that has just stepped foot in the market, Instagram provides great opportunities to help you grow your business!
Reports by Statista have revealed that the United States has the highest number of Instagram users at 140 million, and India and Brazil are at second and third positions with 120 million and 95 million active users respectively. While there are some drawbacks to using the platform, if you plan out your activities well and use the best strategies for your business’s marketing and promotional purposes, you are likely to overcome these pain points and grow your business in 2021!
What is Instagram Marketing?
Instagram marketing is nothing but social media marketing done specifically on the platform since it is one of the most successful and fastest growing platforms. However, as easy as it may sound, using Instagram to promote your business is no easy task because there are several aspects and elements that you need to be mindful of when using Instagram. Pew Research has revealed that 63% of Instagram users log in to the platform on a day-to-day basis.
However, if you are able to ace those and your marketing plans are robust and truly effective, you can be successful at taking your business to new heights and accomplish your business goals. Instagram marketing can be done through several strategies to help promote and sell your products and services. These may be paid as well as unpaid tactics to boost the online presence of your brand and give a tough competition to others in your industry.
The algorithms are extremely important and valuable for any business as they give you information about several factors, from audience, engagement, to performance and much more. Therefore, when creating your marketing plans and strategies, make sure you have a thorough understanding of the statistical data and base your strategies on these algorithms. Instagram Business has claimed that more than 200 million Instagram users visit at least one business profile each day.
Top 5 Instagram E-Commerce Strategies For 2021
Facebook Earning Report has revealed that over 50% of Instagram users use the Explore tab on the platform each month. As a marketer, you can use this section of Instagram to promote your products and services by exposing your brand to a larger audience. Read below to understand the top 5 Instagram e-commerce strategies, this if done right, can help you boost your firm towards unparalleled growth and success:-
1. Tag Your Products
Tagging your products is an extremely important strategy because tags are like direct CTAs and make the buying process easier and less complicated for your customers. There are no complex procedures for tagging and all you need to do is have a business account which will allow you to tag your products like you tag people in normal profiles. This activity can help you get a much larger and diverse audience and boost your sales immensely. Business Insider claims that 72% of Instagram users admit to making a product purchase after seeing it on Instagram app.
All you need to do is add a shop section to your Facebook page and ensure that it is integrated with your Instagram page. Once you have added your products in your shop, select options that will direct your customers to your online store instead of the Facebook page. This can help you keep your inventory updated. You will get a notification on your Instagram to intimate you of when you can start tagging your products. Just post photographs of the product, tap on the “tag a product” option and select from the list of products you have added to the shop setup on your Facebook.
2. Add Relevant Hashtags
Hashtags are one of the most powerful elements on Instagram and the platform allows you to add up to 30 hashtags in a single post. The idea of adding hashtags is to make your content visible to a more diverse and larger audience and it can thus, help you in customer acquisition. However, simply adding hashtags for the sake of it will not help you reach your desired audience. It is very important to do research and find hashtags that are relevant to your product, your purpose and the audience you are marketing your product to.
Another important thing to remember is to not simply rely on trending hashtags. This is because once the trend is out, which happens rather quickly, these trending hashtags will be of no use to you. Therefore, keep researching and updating your list with as many as applicable hashtags. User experience should be your priority when looking for hashtags as they help you reach the ideal audience and give the right direction to your marketing efforts. Omnicore has revealed that according to statistical data and analytical reports, 70% of Instagram hashtags are related to a marketing campaign by e-commerce brands.
3. Collaborate With Influencers
There is no doubt about the fact that collaborating with popular influencers with a strong followers base can prove to be truly prospective for your business. Be it any social media platform, the power of influencers is so great, that influencer marketing is altogether a sub-category of social media marketing. And that is exactly why you need to include influencer collaborations in your Instagram e-commerce strategies. Digimind has revealed that about 91% of luxury brands, 84% of sports brands, and 83% of beauty brands collaborate with influencers for their Instagram advertisement strategies.
One of the advantages of collaborating with influencers is that you do not have to invest your time and energy in building up an audience for your products; that job has already been done by the influencer. Additionally, influencers have also gained the trust of their followers so if they promote your products by using them or talking of them, their followers will become your customers and buy these products too. Approach multiple influencers when marketing your products and you can even convert the best ones into sponsored influencer ads on Instagram. Hootsuite had recently published a report which revealed that Instagram advertisements have a potential to reach 849.3 million users!
4. Post User-Generated Content According To A Schedule
Another important strategy is to post user-generated content for your audience according to a proper well-defined content schedule. Don’t post simply for the sake of posting and as and when you feel like posting. Do research and find out about your audience and their active user hours. Search about time slots which give the highest engagement and have the best performing content to create a well-defined content schedule. This can help you maintain consistency and your audience will see you as a professional company. Research by Sprout Social has revealed that if you want to have the maximum engagement, the best days to post are Wednesday at 11:00 a.m. and Fridays from 10:00 a.m. to 11:00 a.m. (CST).
Furthermore, you must focus on user-generated content as it can make your audience feel truly special and can help you build a community with your audience with trust and reliability. User-generated content has been known to contribute massively to engagement on your platform, so plan out your posts accordingly. Post testimonials or pictures of your customers using your products. Post behind the scene photos and videos as it can make them feel more inclusive and a part of your team. Conduct contests and giveaways for your audience and customers as it can really help you drive more organic audience to your platform and boost your sales.
5. Use Instagram Stories And Reels
Other popular elements of Instagram are the stories and reels on Instagram. While stories have been there for long, reels were recently introduced. However, when it comes to marketing and e-commerce, both hold immense power. Posting regular stories would benefit you but they can only help you for 24 hours. Add them to your business’s story highlights to have them on your page for as long as you want. Leave your popular stories, product launches, events for your audience to view at any time and for the new viewers finding their way to your platform. Instagram Business reports have also claimed that 60% of people admitted to discovering new products on Instagram and the most viewed stories are from e-commerce companies.
Majority of viewers are more interested in viewing videos and photos and find visual content more appealing and persuasive. Make sponsored ad video reels, add photos and create a compilation reel, behind the scene reels, influencer reels, and a lot more. Recently several businesses saw a spike in their sales by posting packaging videos because their customers found them greatly satisfying. Leverage such new ideas and create reels for your promotional purposes. Mention published a report which claimed that Instagram video content generates twice as many likes and comments as compared to photo/image content.
We hope this article was helpful in understanding some of the top e-commerce strategies for your Instagram marketing. While the list of strategies does not end here, these are extremely important to help you achieve your business goals. If you still aren’t using these strategies, you aren’t doing Instagram marketing right. So buckle up and implement these tactics in your brand’s Instagram page right away!